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juicar

juicar is providing a full-service e-mobility bundle. Developed by Oyster Lab, the cleantech incubator of Swiss Alpiq Blue Energy AG, juicar uses a subscription model to reduce entry barriers to electric mobility, including vehicle, charging station and power supply.

Based on a progressive brand strategy, Abc&D developed a concise and emotional corporate design system that adequately expresses self-understanding and brand promise: based on dynamic principles, each element of the appearance becomes part of the brand message. A branding style guide summarizes the brand values and basic design elements for solutions in digital and analog media.

juicar’s partners include Alpiq, BMW, Nissan, plugsurfing and Webasto.

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The branding styleguide summarizes the brand values and basic design elements and serves as the basis for all successively emerging communication tools.

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