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Sharoo Carsharing

Founded in Switzerland in 2011, sharoo is a pioneer of the independent car sharing industry. Private vehicle owners can use the sharoo platform and volunteer their vehicles for temporary use. Abc&D developed a comprehensive brand and communication strategy, the corporate design, and accompanied the naming and claim process for the Migros group subsidiary.

After intense workshops it became clear that sharoo stands for sustainable mobility within an urban environment. Trust and willingness to share are the main focus. The concise and up-to-date image communicates and symbolizes the constant exchange: both on- and offline. The modular brand design allows for fast solutions in a fast-paced world.

We developed the packaging for the starter set with our product design partners at Budde Burkandt, Zurich’s specialists Hinderling Volkart developed the app and the website.

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