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Abc&D is a design studio that focusses on branding and corporate design, art direction for print, digital, and spatial communication. We’ve consciously kept our team small and work with a flexible network that consists of the best copywriters, photographers, filmmakers, architects and digital creatives for business, cultural and innovation-orientated clients.

We think of design as an element of a social development. We create clear, stable statements for our clients through intelligent design. Human beings are the focus, design is the communication tool and technology is the means. We firmly believe in design as essential part of communication to provide orientation and highlight values. Our branding process is simple yet effective.

Our process
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Partners

ManuelTrüdinger_AbcD_b

Manuel Trüdinger
Creative & Design Direction

Communication design studies with a focus on corporate design and typography in Hamburg, Munich, and Zurich. Several years of working as a self-employed designer for own customers, while also working for the design studios Lambl/Homburger and Bureau Mirko Borsche. Nominated for the Corporate Design Award 2013. Published in Japan and Germany.

Since 2013 lecturer in Bachelor and Master degree courses at the Department of Design at Hochschule München and the Münster School of Architecture. Teaching courses on the theory and practice in the fields of branding, typography and graphic design as well as supervising conceptual and bachelor projects.

+49 89 890 56781

LinkedIn

JustinvonKeisenberg_AbcDb

Justin von Keisenberg
Creative & Design Direction

Communication and product design studies at the Academy of Design and Arts in Bolzano and at the Free University of Bolzano, Italy.

From 2007–2011 Art Director at Meiré and Meiré in Cologne and Berlin. Awarded at the »Die schönsten Deutschen Bücher« competition (»Germany’s Most Beautiful Books«) and the Art Directors Club Germany. Nominated for the Corporate Design Award 2013.

+49 89 890 56782

LinkedIn

Our Services

Branding & Corporate Design
Brand positioning
Brand aesthetics
Brand architecture
Creative Direction
Logos & trademarks
Corporate design systems
Color systems
Corporate videos
Naming & claims
Styleguides & CD manuals

Print & Packaging
Corporate Publishing
Annual reports
Sales literature
Catalogues
Editorial design
Poster design
POS materials
Packaging design

Digital & Web Design
Responsive websites
User interfaces
Animations
Image videos
Infographics
Digitale strategies

Spatial design
Trade fair design
Exhibition design 
Signage & orientation systems
Brand architecture

Selected clients

Ackermann Saatzucht
Allianz AG
A Winter
Ativo Holding
Bayerischer Landtag
BMW AG
Bayerischer Rundfunk
Bayerisches 
Staatsministerium des Innern
Burda Media
Closed
Condé Nast
Deutsche Messe AG
Eclipse/One Aviation
Enoteca
Equia AG
Feld M
Filmfest München
Hermannsdorfer
HOE Architects
Kukimi
Landeshauptstadt München

m-way AG
Martens Lawyers
Migros AG
Münchner Stadtmuseum
Naturemade
Peres&Partner
pro filia e.V.
Rad Race 
relevantive
Saffer Wein
Serva
sharoo car sharing
Staatliches Bauamt 
Regensburg
Stylepark AG
Süddeutsche Zeitung
Tourismus Initiative
München
Traffic News-To-Go
Triumph International
Vogue Deutschland

From the Journal