A Visual Identity That Gives Culture a Voice: For many years, the Versicherungskammer Kulturstiftung has been supporting art and cultural initiatives in Munich. With a change in leadership and a newly curated, ambitious program, the foundation sought to redefine its visual presence. The previous appearance had become dated—functional, but disconnected from the cultural quality it represented.
Our task was to create a design language that reflects the intellectual and artistic scope of the foundation’s work, while remaining flexible enough to adapt to a wide range of events and formats. The new system needed to express diversity without losing coherence; to be understated, yet unmistakable.
