ABC&D is a brand and design studio
founded in 2011.

About us

WE CREATE THOUGHTFUL, RELEVANT STATEMENTS TO POSITION AND ADAPT YOUR BRAND OR ORGANISATION IN AN EVERCHANGING WORLD.

How we work

Abc&D makes your story unique, lasting and resonate with multiple audiences by combining logics and empathy.

Ask A is for Ask Every project starts with questions. We explore the challenge from multiple perspectives and collaboratively define our core goals.  What defines your company? What’s the vision for its future? And who is the audience we want to engage?

Become B is for Become A distinct brand image takes shape. Together, we articulate a clear self-understanding, defining its core values and attitude.  What emotions does the brand evoke where it matters most? What tone of voice brings its personality to life?

Create C is for Create Shaping stories, visuals, and value. In what form does the brand clearly communicate its relevance?  Key design principles like logo, color system, visual language, typography, and layout are defined – forming the foundation of visual communication.

Deliver D is for Deliver We translate strategy into expression. By developing all relevant communication tools based on the previous strategic steps, we activate your brand and make it visible, tangible, and emotionally resonant at every touchpoint. Let’s go!

Who we work for

Our longterm clients appreciate our work for its strategic approach, sharpness and strong individual character.

Allianz AG
Alpiq Switzerland
Ativo Holding
Bachmair Weissach Spa & Ressort
Bayern Design
Bayerischer Landtag
Bayerischer Rundfunk
Bayerisches Staatsministerium
Berghaus Wöbke Film
BMW AG
Burda Media
Closed Fashion
Condé Nast
Deutsche Messe AG
Deutsches Theatermuseum
Eclipse Aerospace
Faust Festival
Feld M
Filmfest München
Fraunhofer Venture
Gasteig München
German Films
Hermannsdorfer Landwerkstätten
International Giving Foundation
Kunsthalle München
Lentze Stopper Rechtsanwälte
L Homes
Linou Soumpasis Athens

m-way AG
Martens Lawyers
Migros AG
Megaherz GmbH
Museum Brandhorst
Museum Wiesbaden
Münchner Stadtmuseum
Naturemade Switzerland
Neues Museum Nürnberg
Ninetto Gallery Athens
Oysterlab by Alpiq
O&B Living
pro filia
PIN. Freunde der Pinakothek der Moderne
Rad Race
schlafgut
Sloggy
Stylepark AG
Süddeutsche Zeitung
Theatergemeinde München
Tradar
Trimafilm
Triumph International
Versicherungskammer Kulturstiftung
Vogue Germany
yFood
Zanzotti Industrial Design
Zentrum für neue Sozialpolitik

What we do

We apply intelligent strategy and design to transform visions into visuals and businesses into brands.

Brand strategy

Brand Direction
Brand Positioning
Brand Narrative
Brand Architecture
Naming & Claims
Tone of Voice

Print design

Packaging Design
Corporate Publishing
Annual Reports
Sales Literature
Editorial & Book Design
Poster Design

brand design

Brand Aesthetics
Corporate Design
Logos & Trademarks
Creative & Art Direction
Motion Design & Illustration
Styleguides & Manuals

Spatial Communication

Trade Fair Design
Exhibition Design
Signage Systems
Orientation Systems
POS Communication
POS Design

brand communication

Communication Strategy
Integrated Branding
Campaign & Storytelling
Copywriting & Text
AI-Imagery

digital design

Responsive Websites
User Interfaces
Motion Design
Image- & Advertising Videos
Digital Strategy

Why us?

We combine clarity, creativity and commitment. We’re compact enough to be agile, experienced enough to think big – and honest enough to tell you what really matters.

Precise, Personal, Powerful

We’re intentionally lean – our tight knit core team gives you undivided attention, while our extended network provides the capacity when needed.
Framing complexity with clarity. No excessive overhead costs.

No blah…

We keep it real. (Almost ;-) no buzzwords, no fluff – just honest dialogue, clear thinking and meaningful results. Our work is grounded in deep listening and broad exploration. We create solutions tailored to your needs and resonant with the world around you.

True commitment

There is no typical Abc&D client. We work for a variety of clients and bring our full energy, passion and care to everything we do. When both sides commit, we can create real, lasting impact – together.

Where you find us

KOHLSTR 4, 80469 MUNICH
LEOF. ALEXANDRAS 50, 11473 ATHENS
VIA MILAZZO 10, 20159 MILANO
+49 (0)89 890 56781

write a mail

Our Team

Abc&D is a brand and design studio founded in 2011 by Justin von Keisenberg and Prof. Manuel Trüdinger.

founders

Justin von Keisenberg

Justin studied Communication and Product Design in Bolzano, Italy. Previously worked at Meiré & Meiré in Cologne and Berlin, and has received multiple national and international design awards.

Prof. Manuel Trüdinger

Manuel graduated in Communication Design and studied in Munich, Hamburg and Zurich. Previously worked at Bureau Mirko Borsche. After teaching at the Münster School of Architecture and the HM in Munich, he was appointed Professor of Visual Communication at the Faculty of Design at Hochschule Fresenius in 2017.

Justin von Keisenberg,
studied Communication and Product Design in Bolzano, Italy. Previously worked at Meiré & Meiré in Cologne and Berlin, and has received multiple national and international design awards.

Prof. Manuel Trüdinger,
graduated in Communication Design and studied in Munich, Hamburg and Zurich. Previously worked at Bureau Mirko Borsche. After teaching at the Münster School of Architecture and the HM in Munich, he was appointed Professor of Visual Communication at the Faculty of Design at Hochschule Fresenius in 2017.

current and former 
team members

current and former team

Kristin Belzer
Maximilian Berz
David Büscher
Martin Denker
Sophia Döring
Felix Flemmer
Sophie Haslberger
Lisa Mörtl
Riva Pinto
Lukas Schimpfhauser
Felix Wetzel
Linda Zhang