Ackermann Barley

The family-run Ackermann business has successfully cultivated summer and winter barley for use as brewing, craft, whisky, and feed barley since 1903. The products are marketed on a global scale and, due to their high quality and constant innovation, remain one of the most popular of their kind.

Over a series of workshops and survey, a distinct brand essence was developed in close collaboration with the company’s management and employees. The subsequent visual branding concept and new brand strategy reflect the brand values »innovation«, »knowledge« and »reliable« in all of the communication media.