Bier.Macht.München

No other large city’s history is as clearly interwoven with beer culture as Munich’s. In honor of the 500th anniversary of the Bavarian purity law in Munich, the Münchner Stadtmuseum hosted an exhibition celebrating this culturally distinctive industry.

We followed the invitation to send in proposals for the exhibition’s visuals, not only because most of Abc&D’s team members have a very practical interest in this topic, and were able to beat out our competitors. The external communication and 350-page catalog was created during a multi-month process and in close collaboration with the curators and exhibition’s architect Atelier Dominique Beolet.

Architectural photography: Myrzik & Jarisch