Borgo Prunatelli

When the traditional vineyard Villa di Vetrice decided to strategically reorientate themselves, the idea for a further product line emerged. The name of the range that would situate itself next to the premium wine brand is Borgo Prunatelli.

Organically certified wine has been grown on certain parts of the vineyard since 2012, the products are marketed under the Borgo Prunatelli brand and are meant to attract a young, »drink-conscious« audience. The brand's values, which were defined in the branding process, include joy, diversity, and craftsmanship. There were visually translated into the unconventional design.