juicar

juicar is providing a full-service e-mobility bundle. Developed by Oyster Lab, the cleantech incubator of Swiss Alpiq Blue Energy AG, juicar uses a subscription model to reduce entry barriers to electric mobility, including vehicle, charging station and power supply.

Based on a progressive brand strategy, Abc&D developed a concise and emotional corporate design system that adequately expresses self-understanding and brand promise: based on dynamic principles, each element of the appearance becomes part of the brand message. A branding style guide summarizes the brand values and basic design elements for solutions in digital and analog media.

juicar’s partners include Alpiq, BMW, Nissan, plugsurfing and Webasto.

The branding styleguide summarizes the brand values and basic design elements and serves as the basis for all successively emerging communication tools.