Versicherungskammer Kulturstiftung Kulturpreis

Since 2006, the Cultural Prize Giesing has been awarded biannualy through a collaboration between the Kulturzentrum Giesinger Bahnhof and the Versicherungskammer Kulturstiftung. Abc&D designed the event’s two-stage communication campaign in 2016.

The first step was a poster campaign which called for entries for the best »Mjunik Mini Musical«, which was not allowed to be longer than Andy Warhol’s famous »15 minutes of fame«.

In the second step, the handwritten call was replaced by large, luminous letters as the purely typographical key visual that communicated the grand final show.