Villa di Vetrice

Villa di Vetrice’s vineyard history dates back to the 11th century and grows excellent wine on the hills of Rufina, northeastern of Florence, up until this day: the strong, full-bodied nectar hails from the Chianti Rufina highlands and connoisseurs consider them to be some of Italy’s best wines.

Abc&D was commissioned to revise and fundamentally reorient this traditional business’ complex product portfolio. During this process the products were clearly positioned beneath three brands. The second step consisted of adapting the premium brand Villa di Vetrice’s image to fit the needs of new, international markets. The new label design, with its vertical lettering, reflects the house’s century old tradition and emphasizes these outstanding Tuscan wine’s long shelf-life.

Photography: Benjamin Schmidt