Abc&D is a design studio that focusses on branding and corporate design, art direction for print, digital, and spatial communication. We’ve consciously kept our team small and work with a flexible network that consists of the best copywriters, photographers, filmmakers, architects and digital creatives for business, cultural and innovation-orientated clients.

We think of design as an element of a social development. We create clear, stable statements for our clients through intelligent design. Human beings are the focus, design is the communication tool and technology is the means. We firmly believe in design as essential part of communication to provide orientation and highlight values. Our branding process is simple yet effective.

Our process


Prof. Manuel Trüdinger
Creative & Design Direction

Communication design studies with a focus on corporate design and typography in Hamburg, Munich, and Zurich. Several years of working as a self-employed designer for own customers, while also working for the design studios Lambl/Homburger and Bureau Mirko Borsche. Nominated for the Corporate Design Award 2013. Awarded at »100 best Posters« contest in 2016. Published in Japan and Germany.

From 2013 to 2017 lecturer in Bachelor and Master degree courses at the Department of Design at Hochschule München and the Münster School of Architecture. Since 2017 Professor for Visual Communication at AMD School of Design at Hochschule Fresenius in Munich.

+49 89 890 56781



Justin von Keisenberg
Creative & Design Direction

Communication and product design studies at the Academy of Design and Arts in Bolzano and at the Free University of Bolzano, Italy.

From 2007–2011 Art Director at Meiré and Meiré in Cologne and Berlin. Awarded at the »Die schönsten Deutschen Bücher« competition (»Germany’s Most Beautiful Books«) and the Art Directors Club Germany. Nominated for the Corporate Design Award 2013. Awarded at »100 best Posters« contest in 2016.

+49 89 890 56782


Our Services

Branding & Corporate Design
Brand positioning
Brand aesthetics
Brand architecture
Creative Direction
Logos & trademarks
Corporate design systems
Color systems
Corporate videos
Naming & claims
Styleguides & CD manuals

Print & Packaging
Corporate Publishing
Annual reports
Sales literature
Editorial design
Poster design
POS materials
Packaging design

Digital & Web Design
Responsive websites
User interfaces
Image videos
Digitale strategies

Spatial design
Trade fair design
Exhibition design 
Signage & orientation systems
Brand architecture

Selected clients

Ackermann Saatzucht
Allianz AG
A Winter
Ativo Holding
Bayerischer Landtag
Bayerischer Rundfunk
Staatsministerium des Innern
Burda Media
Condé Nast
Deutsche Messe AG
Eclipse/One Aviation
Equia AG
Feld M
Filmfest München
HOE Architects
Landeshauptstadt München

m-way AG
Martens Lawyers
Migros AG
Münchner Stadtmuseum
pro filia e.V.
Rad Race 
Saffer Wein
sharoo car sharing
Staatliches Bauamt 
Stylepark AG
Süddeutsche Zeitung
Tourismus Initiative
Traffic News-To-Go
Triumph International
Vogue Deutschland