Evolving a Brand of Timeless Hospitality: Bachmair Weissach Spa & Resort stands for a distinct blend of alpine tradition and contemporary luxury — a place where hospitality becomes culture. Building on an existing brand identity, we were asked to evolve the visual language and translate it into new forms of communication.
Our work focused on expanding the brand’s presence across multiple touchpoints: from the development of a house magazine and editorial formats to the launch communication for the new Mizu Onsen Spa. The goal was to strengthen the hotel’s unique positioning — understated, elegant, and unmistakably rooted in its surroundings. The result is a visual system that combines clarity and warmth: refined typography, calm colour harmonies and imagery that captures the distinctive atmosphere of the resort. The identity remains flexible enough to adapt to the dynamics of daily operations — from spontaneous event communication to high-end guest experiences.
Together with the in-house team, we continue to supported Bachmair Weissach in its everyday communication — evolving the brand in rhythm with the life of the hotel itself.
