ABC&D

Juicar

Powering Simplicity: Developed by Oysterlab by Alpiq, Switzerland, Juicar is an all-inclusive e-mobility subscription that makes electric driving effortless. As one of the first services of its kind in Europe, Juicar pioneered the concept of electric car subscriptions — a model that many major automotive brands have since adopted.

Building on an internally developed brand strategy, we were commissioned to refine the concept and translate it into a complete and coherent visual identity.

The design system embodies the brand’s core idea: simplicity and accessibility in the complex world of e-mobility. A clear typographic framework, a distinctive color palette and a playful use of motion create a visual language that feels both smart and approachable.

Services

Brand Strategy
Brand Design
Out of Home Communication
UI/UX-Design for Website
Editorial Design
Art Direction
Animation
B2B Communication

Impact

Establishing Europe’s first e-car subscription
Enabling an ambitious startup to get started and grow

In close collaboration with Oysterlab, we developed all brand touchpoints — from corporate design and website to B2B communication, starter kits and brand guidelines. The result is a contemporary identity that connects technological innovation with emotional clarity, turning a service into an experience.

For the digital presence, we designed a responsive interface and visual system that scale seamlessly across different markets. The brand adapts intuitively to local contexts — from Switzerland to Germany and Italy — while maintaining a consistent and recognisable tone of voice. This flexibility allows Juicar to communicate across channels and cultures without losing its clarity or warmth.