For five months in 2018, Munich basked in the euphoria of Goethe’s most famous tragedy. At the initiative of Kunsthalle Munich and the municipal Gasteig Cultural and Educational Centre, more than 200 partners and institutions have joined forces for the largest cultural festival held in Munich to date.
ABC&D
Master-Project
Services
Branding
Out of Home Communication
UI/UX-Design for Website
Editorial Design
Illustration
Art Direction
Animation
Awards
European Design Award
ADC Germany
UX Design Award
250,000 visitors attended the more than 700 events from numerous artistic genres. With its open and easily adaptable design concept, Abc&D won the competition for the visual communication of the festival. At the centre of the design concept is the formal reference to the genre-neutral narrative art of the comic, the colour yellow of the well-known Reclam paperbacks and a poodle borrowed from a famous quotation of the piece.
