Designing Relevance for Social Change: The Zentrum für neue Sozialpolitik (ZSP) is an independent, non-profit think tank based in Berlin. It develops research-based analyses, strategic concepts and practical policy recommendations — and creates space for the exchange of innovative ideas around social transformation.
Our task was to create a visual identity that reflects the ZSP’s intellectual depth while remaining open and accessible to a broad public. The design translates the scientific foundation of the institution into a confident, contemporary visual language. Clear typography, balanced grids and a precise colour system communicate transparency and credibility without appearing institutional or distant.
